Categories

About

Abelanani – meaning let us all share together – epitomises the ubuntu spirit of Africa. The company was formed in 2000 by entrepreneurs Praveen Naidoo and Salosh Naidoo.

The duo decided to launch the company after realising that there was a gap in the arts and crafts industry – the international market was hungry to own a piece of South Africa. But they wanted to be sure that they were buying a quality product, in a safe shopping environment, without local labour being exploited.

Armed with this insight, a 20 square metre office space and a credit card, Salosh and Praveen launched an on-line shopping portal for South African artists, crafters and community outreach programmes as its suppliers.

With a growing on-line presence and a loyal base of local retail customers, Abelanani was invited in 2002 to exhibit at the prestigious international retail fair, the Foire de Paris in Paris. It was through this super successful fair that the company received the cash injection it needed to explore other markets.

While researching the South African market Abelanani started to get orders from local companies who wanted to support local initiatives for their corporate gifts. Looking at the suppliers in the promotional product industry, the partners realised that there was a niche in the corporate gifting sector for locally manufactured products.

A craft promotional gift range was created and Abelanani chose Markex to launch it products. The first exhibition was an eye opener and the entrepreneurs decided that they had to broaden their product range if the company was to grow in this market.

Serving both the end-user and resellers, the company first started buying from local importers of promotional items. By this time, the interest in South African craft by local companies was starting to wane.

Abelanani then increased its import range to stay competitive with other suppliers. The competition in the market was tough and the decision was made to start importing directly from overseas. It proved to be successful, and Abelanani started to entrench itself in the market as a company noted for customer service and a ‘can do’ work ethic.

However the original idea of why Abelanani was launched – to provide a platform for local South Africans to be employed – was still at the heart of what Praveen and Salosh wanted to do. Effort was put into understanding what promotional products could be manufactured locally and a manufacturing arm to the business was established to make lanyards.

The first order was to manufacture 43000 lanyards for a retail store. Abelanani delivered a quality product on time, and in the process learnt invaluable lessons about production, work flow and consumables. The company grew overnight from two employees to 20 employees. This learning enabled it to roll out more manufacturing divisions and double its growth on a year to year basis.

Abelanani entrenched itself as the largest lanyard manufacturer in South Africa. It acquired The Lanyard Company and established a Durban Sales Office and Showroom to service KZN and the Coastal Areas.

The decision by Praveen and Salosh to change from supplying both resellers and end-users to a trade only company added to the positive growth curve Abelanani was experiencing. Growth and manufacturing brings its own challenges.... the need to have correct systems and processes in place. Although the company has grown faster than the systems put in place to deal with growth, new initiatives in the coming months will solve many of the challenges it still faces.

Manufacturing promotional products has positioned Abelanani uniquely in the promotional gifts industry. It manufactures bags; office and stationery products, water bottles and cups, notebooks, folders, foam products and name badges. It is the only company that imports, manufactures, brands and moulds its own plastic range of products in the South African promotional product industry. It manufactures products across a range of materials that it brands full colour as well: metal, plastic, synthetic, foam, paper, PVC, aluminium, ABS, acrylic and material.

Abelanani offers a spectrum of branding options: heat transfer, pad print, screen print, laser engraving, digital print, dye sublimation, doming, digital transfer and digital litho printing, and is a leader in the field of full colour branding in South Africa. Abelanani has perfected the production process of variable data printing (personalising each item) and can offer this type of branding on all products with full colour branding.

Abelanani employs 240 staff across all skill levels. The ethos of the company is being upheld by continually training unemployed people and skilling them in the manufacturing process.

What does the future hold for Abelanani? We intend to increase the manufacturing section of our business. We believe we can offer our clients a quicker solution, better prices and some protection to the volatile rand dollar exchange rate. So expect more innovative, value for money, quality driven products from us.

Disclaimer
Logos, trademarks and names printed on products are purely for illistrative purposes. The publisher of this catalogue does not wish to imply that these products bearing various logos and trademarks have been supplied by them. The appearance of the actual products may differ slightly from the reproduction in this catalogue. Whilest every effort is made to ensure the correct information appears in this catalogue mistakes do happen. E&OE

About

Abelanani – meaning let us all share together – epitomises the ubuntu spirit of Africa. The company was formed in 2000 by entrepreneurs Praveen Naidoo and Salosh Naidoo.

The duo decided to launch the company after realising that there was a gap in the arts and crafts industry – the international market was hungry to own a piece of South Africa. But they wanted to be sure that they were buying a quality product, in a safe shopping environment, without local labour being exploited.

Armed with this insight, a 20 square metre office space and a credit card, Salosh and Praveen launched an on-line shopping portal for South African artists, crafters and community outreach programmes as its suppliers.

With a growing on-line presence and a loyal base of local retail customers, Abelanani was invited in 2002 to exhibit at the prestigious international retail fair, the Foire de Paris in Paris. It was through this super successful fair that the company received the cash injection it needed to explore other markets.

While researching the South African market Abelanani started to get orders from local companies who wanted to support local initiatives for their corporate gifts. Looking at the suppliers in the promotional product industry, the partners realised that there was a niche in the corporate gifting sector for locally manufactured products.

A craft promotional gift range was created and Abelanani chose Markex to launch it products. The first exhibition was an eye opener and the entrepreneurs decided that they had to broaden their product range if the company was to grow in this market.

Serving both the end-user and resellers, the company first started buying from local importers of promotional items. By this time, the interest in South African craft by local companies was starting to wane.

Abelanani then increased its import range to stay competitive with other suppliers. The competition in the market was tough and the decision was made to start importing directly from overseas. It proved to be successful, and Abelanani started to entrench itself in the market as a company noted for customer service and a ‘can do’ work ethic.

However the original idea of why Abelanani was launched – to provide a platform for local South Africans to be employed – was still at the heart of what Praveen and Salosh wanted to do. Effort was put into understanding what promotional products could be manufactured locally and a manufacturing arm to the business was established to make lanyards.

The first order was to manufacture 43000 lanyards for a retail store. Abelanani delivered a quality product on time, and in the process learnt invaluable lessons about production, work flow and consumables. The company grew overnight from two employees to 20 employees. This learning enabled it to roll out more manufacturing divisions and double its growth on a year to year basis.

Abelanani entrenched itself as the largest lanyard manufacturer in South Africa. It acquired The Lanyard Company and established a Durban Sales Office and Showroom to service KZN and the Coastal Areas.

The decision by Praveen and Salosh to change from supplying both resellers and end-users to a trade only company added to the positive growth curve Abelanani was experiencing. Growth and manufacturing brings its own challenges.... the need to have correct systems and processes in place. Although the company has grown faster than the systems put in place to deal with growth, new initiatives in the coming months will solve many of the challenges it still faces.

Manufacturing promotional products has positioned Abelanani uniquely in the promotional gifts industry. It manufactures bags; office and stationery products, water bottles and cups, notebooks, folders, foam products and name badges. It is the only company that imports, manufactures, brands and moulds its own plastic range of products in the South African promotional product industry. It manufactures products across a range of materials that it brands full colour as well: metal, plastic, synthetic, foam, paper, PVC, aluminium, ABS, acrylic and material.

Abelanani offers a spectrum of branding options: heat transfer, pad print, screen print, laser engraving, digital print, dye sublimation, doming, digital transfer and digital litho printing, and is a leader in the field of full colour branding in South Africa. Abelanani has perfected the production process of variable data printing (personalising each item) and can offer this type of branding on all products with full colour branding.

Abelanani employs 240 staff across all skill levels. The ethos of the company is being upheld by continually training unemployed people and skilling them in the manufacturing process.

What does the future hold for Abelanani? We intend to increase the manufacturing section of our business. We believe we can offer our clients a quicker solution, better prices and some protection to the volatile rand dollar exchange rate. So expect more innovative, value for money, quality driven products from us.

Disclaimer
Logos, trademarks and names printed on products are purely for illistrative purposes. The publisher of this catalogue does not wish to imply that these products bearing various logos and trademarks have been supplied by them. The appearance of the actual products may differ slightly from the reproduction in this catalogue. Whilest every effort is made to ensure the correct information appears in this catalogue mistakes do happen. E&OE